When those ‘in the know’ talk about Punta Del Este what they really mean is José Ignacio; a small fishing village that has become frequented by the rich and famous for its laid back, unpretentious cool. This is the hotspot of South America where fashion icons and Hollywood stars mix with the refreshingly unphased locals. As a result there is a unique mixture of high quality restaurants and relaxed rustic bars. While the village, which you can explore down dusty tracks, has a wonderfully tranquil atmosphere.

The beach is beautiful and unspoilt; the perfect place to relax whilst for those who like to keep busy there are plenty of activities that can easily be organised in the region – kite surfing, surfing, horse riding, yoga classes, to name just a few.