When those ‘in the know’ talk about Punta Del Este what they really mean is José Ignacio; a small fishing village frequented by the rich and famous for its laid-back, unpretentious cool. This is the hotspot of South America where fashion icons and Hollywood stars mix with the refreshingly unphased locals. As a result, there is a unique mixture of high-quality restaurants and relaxed rustic bars. While the village, which you can explore down dusty tracks, has a wonderfully tranquil atmosphere.

The beach is beautiful and unspoiled; the perfect place to relax whilst for those who like to keep busy there are plenty of activities that can easily be organised in the region – kite surfing, surfing, horse riding, and yoga classes, to name just a few.